Practice Smart Sun is the Environmental Working Group’s (EWG) Sun Safety Campaign 2014 slogan. And it is catching attention with more than a dozen sunscreen manufacturers and top dermatologists working together to create a high-profile internet message for all ages.
According to EWG President Ken Cook, too many people spend hours outside without protection. “The good news is skin cancer is often preventable, and if we take some rather simple steps, we can bend the skin cancer curve away from rising rates,” said Cook.
Rates as high as two million American skin cancer diagnoses a year are why EWG and health care professionals across the board are taking action.
According to EWG, the Sun Safety campaign is the shared conviction that the American public, young people in particular, need a wake-up call about sun safety and clear, compelling strategies to reduce the risks of skin damage and cancer related to sun exposure and tanning beds.
For more information on the campaign, visit http://www.ewg.org/sunsafety/press.php