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VR 2016 06


2016 Vity Awards Winners

by VRM Media | June 1, 2016

Vitamin Retailer magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2016 Vity Awards. After all, who is better qualified to determine the industry’s best-selling products than the people who sell them? What started in the 1990s has evolved into one of the most […]

Basic Nutritional Advice: Combatting Chronic Fatigue

by Mark Becker | June 1, 2016

Customers who seek advice for a chronic lack of energy often confront retailers. Something as simple as eating a healthy diet and supplementing with the very best nutrition can help you manage many health challenges, and that includes the persistent fatigue and mental strain of chronic fatigue syndrome (CFS). I know it doesn’t sound sexy. […]

Higher Levels of Vitamin D Intake May Lower Cancer Risk

by Karen Morse | June 1, 2016

Researchers at University of California, San Diego School of Medicine looked at the results of two previous studies—a randomized clinical trial of 1,169 women, and a prospective study of 1,135 women—to determine what blood level of vitamin D (specifically serum 25-hydroxyvitamin D or 25(OH)D, the main form in blood) was necessary to reduce the incidence […]

Vitamins and Multivitamins: Innovative Formulations and Clean Labels on the Rise

by Karen Morse | June 1, 2016

Millennials, Gen Xers and Boomers are all driving vitamin and multivitamin sales—but are they looking to buy the same products? The state of the market for vitamins and multivitamins is strong and growing, primarily because more consumers realize they aren’t getting all of the vitamins and minerals they need for optimal health from their diets […]

BFFs? Enzymes and Probiotics

by Lisa Schofield | June 1, 2016

There is the natural tendency to isolate and separate, spotlight and concentrate—preferring the singular over the “noisy” plural. But when one stops to think for a quick moment, the logic of synergy is powerful, and in the case of enzymes and probiotics, perfectly so. Udo Erasmus, author and educator for Washington-based Flora, put it into […]

Spotlight on Enzymes

by Lisa Schofield | June 1, 2016

Enzymes are necessary for the most fundamental process of life—digestion. Here’s why American consumers need enzyme supplements more than ever. “You are what you digest and absorb,” is a more precise saying than “you are what you eat.” And the former may be further clarified as, “You are what your enzymes are.” “To put it […]

Green Super Foods

Green super foods are a dietary supplement category that sells fairly well in the marketplace. But what exactly are green super foods, what contribution are they supposed to make to human health, and do they have any real science to back them up? These are the questions I will attempt to answer in this article. […]

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