VR 2013 12
Stopping The Clock
The latest anti-aging knowledge and products help aid consumers in their quest to stay youthful. The search for longevity and the Fountain of Youth are hardly new, and are, in fact, increasing. Gene Bruno, director of category management with Twinlab Corporation in New York, noted that, according to Nutrition Business Journal: • American consumers spent […]
Growing Benefits
There is an increased demand for plant-based EFA supplements, as vegetarians and non-vegetarians alike seek sustainable, safe products. Part II of VR’s EFA series. Plant-based EFA (essential fatty acid) supplements are no longer just for vegetarians. While this group does make up a large market for nutritional supplements (nearly a third of health food store […]
2013 Best New Products
From an impressive list of contenders, natural retailers voted for this year’s most outstanding product introductions. What makes a product a must-have for a retailer? What qualities must it possess for storeowners to make room on their shelves in the first place? Is it filling a category void with an innovative delivery system or ingredient […]
Vitamin K, Its Functions and Benefits
Vitamin K, a fat-soluble vitamin, was first known for its essential role in the functioning of several proteins involved in blood clotting or coagulation (which is important to prevent excessive bleeding after an injury).1 In fact, the “K” in vitamin K is derived from the German word “koagulation.” Now, vitamin K is understood to offer […]
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