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VR 2012 09


A Boost For Immune

by Janet Poveromo | September 1, 2012

As the immune category market shows robust growth, manufacturers seek to improve classic products while keeping an eye on the latest trends. Allergies and autoimmune diseases are the major immune problems that affect at least 50 million Americans. The main causes can be attributed to the following factors: genetics and environmental pollutants such as endocrine […]

Desirable Deliverance

by Rajiv Leventhal | September 1, 2012

Manufacturers are working hard to introduce new delivery methods to answer the needs of both retailers and consumers. When walking down an aisle of their local natural products store, consumers wouldn’t be thrilled if they were seeing the same products offered in the same delivery forms time after time.More likely, they want something innovative, efficient […]

Adding A Branded Punch

by Kate Quackenbush | September 1, 2012

Offering retailers a look through formulators’ eyes, VR provides case studies highlighting how the selection of branded ingredients makes for markedly better products. Life Extension Primes the Immune Category With Paractin Serving the industry for 32 years, Florida-based Life Extension prides itself as being a leader in the antiaging and longevity field, of which it […]

Supporting pain Relief

by Janet Poveromo | September 1, 2012

When it comes to pain, consumers are still using conventional OTC and prescription drugs, so communicating the benefits of natural alternatives is the goal. Unfortunately, pain is extremely common. Millions suffer from acute or chronic pain every year and the effects exact tremendous costs in health care, rehabilitation and lost worker productivity, as well as […]

Alpha Lipoic Acid

Alpha lipoic acid (LA) is a naturally occurring, antioxidant compound found in plants and animals. Also known as thiotic acid, LA was isolated and identified as a vitamin about 50 years ago.However, it was reclassified once researchers found that it is synthesized in small amounts by humans.1 Since then LA has generated a great deal […]

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