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VR 2011 04


Don’t Fear The Private Label

by Janet Poveromo | April 1, 2011

The Panel Mitchell Coven, president of Vitality Works, an Albuquerque, NM-based private labeling manufacturer of high-quality medicinal supplements. The company offers expertise in direct sourcing of botanicals and produces caps, single herbs, formulas, children’s products, oils and specialty items. Erin Kelley, MS, RD, technical marketing manager with Vitamer Labs (Irvine, CA), a manufacturer of quality […]

The Green Evolution

by Kate Quackenbush | April 1, 2011

Once purchased solely by hardcore health consumers, green food supplements are attracting a wider audience.Product innovation and strong supplier partnerships are keys to satisfying this widening demographic. Although recent SPINScan data shows that green food supplement dollar sales are down 1.3 percent, at the same time unit sales are up 4.7 percent. Roy Upton, RH, […]

Safe Training

by Rajiv Leventhal | April 1, 2011

Despite the continuous doubt associated with the inclusion of illegal ingredients in sports supplements, the category continues to thrive as extra steps are taken to ensure safety. Although the sports supplement industry has been attacked in recent years for its alleged ineffective regulatory support, the United States is still without question the largest consumer market […]

Breathing Burdens

by Shari Barbanel | April 1, 2011

Respiratory problems are sending consumers in search of natural products that can help them breathe easier. Breathing is a natural function that most people do not even think about. The body is designed to inhale and exhale with ease. According to the American Lung Association (ALA), the average adult takes 15-20 breaths a minute, which […]

Complex Benefits of Olive Compounds

by Janet Poveromo | April 1, 2011

The Mediterranean diet, with its rich variety of fresh fruits, vegetables and olive oils, is likely the most widely promoted and scientifically proven healthy lifestyle in the world. An increasing volume of scientific research reveals that a key reason for the Mediterranean diet’s proven health benefits is its richness in antioxidant compounds known as phenols […]

Breathing Burdens

by Shari Barbanel | April 1, 2011

Respiratory problems are sending consumers in search of natural products that can help them breathe easier.Breathing is a natural function that most people do not even think about. The body is designed to inhale and exhale with ease. According to the American Lung Association (ALA), the average adult takes 15-20 breaths a minute, which adds […]

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