The Colarado-based Boulder Soup Works brand has a new name, label and location.

Now Boulder Organic!, the company relocated to a new 23,500 sq. ft. manufacturing facility in Boulder County. The manufacturer claims to have the only dedicated certified organic, gluten-free and non-GMO verified soups in the country and is preparing for growth in existing markets and increasing national distribution.

“We’ve been so lucky to have such enthusiastic response to our fresh, homemade-style soups from consumers in the Boulder/Denver area as well as many other parts of the country,” said Kate Brown, founder Boulder Organic! “We are looking ahead and preparing for anticipated growth and expansion. It’s an exciting time for us.”

The brand change is emphasized by vibrant and bold new packaging, at a time when many deli displays lack color and interest, and the new logo complements the robust flavors, which are made in artisan-style small batches, featuring fresh vegetables, herbs and spices mostly sourced from farms in the west, reported the company.

“We’re continuing to focus on fresh and nutritious food with the added value of being organic, non-GMO and gluten-free, all at a reasonable price,” said Greg Powers, CEO, Boulder Organic! “We believe that healthier food needs to be made more available to really improve our overall food system. At retail, we expect consumers to continue to be drawn from the center store to prepared foods as education about the benefits of fresh foods and the availability of easy to prepare and grab-and-go options increases. Consumers want convenience, but they also want fresh.”

According to Boulder Organic!, prepared foods departments are becoming increasingly popular as people’s preferences shift to fresh food. Canned soup has long been a fall-back for busy consumers, but the trend is toward more “fresh” prepared foods, as people want quick meals that are healthy and taste homemade. In addition, the recent recession has impacted dining out.

“Consumer surveys show that more people want the convenience of prepared foods, or a “restaurant experience” at home, with the taste and “good for me” appeal of homemade, reported the company, adding Boulder Organic! is tapping into this growing market ­for fresh foods and taste great that can be served in minutes.

For more information, visit www.bouldersoupworks.com.