Articles by Rajiv Leventhal
Visionary Solutions
Eye health remains a strong category as supplementation becomes essential, and not just for Baby Boomers. The sense that more than 80 percent of Americans worry most about losing is vision, according to a 2010 nationwide survey conducted by Harris Interactive. And eye disease is a big problem: eight million people are at risk for […]
Lowering Levels
As American’s blood sugar levels continue to rise, and consumers are looking for clinically proven supplements to help gain control. According to the 2011 National Diabetes Fact Sheet, 25.8 million children and adults in the United States—8.3 percent of the population— have diabetes. And in 2010, there were 1.9 million new cases of diabetes diagnosed […]
Desirable Deliverance
Manufacturers are working hard to introduce new delivery methods to answer the needs of both retailers and consumers. When walking down an aisle of their local natural products store, consumers wouldn’t be thrilled if they were seeing the same products offered in the same delivery forms time after time.More likely, they want something innovative, efficient […]
The Power Of Probiotics
As consumers of all ages have become aware of their benefits, probiotics are now being used for much more than gut health. Probiotics have been gaining popularity in Europe and Asia for some time, and now, Americans are starting to catch on. According to Business Insights, in 2010, total sales of probiotic supplements reached almost […]
Veggies With Versatility
Manufacturers are creating vegetarian and vegan supplements to meet a wide variety of consumer needs. Vegetarianism, in some parts of the world, is practiced out of necessity, where food is scarce and livestock is required for practical purposes. However, when food is in abundance, vegetarianism is a choice that excludes the use of animal products, […]
Focusing on Turmeric and Curcumin
In the U.S., turmeric is best known as a spice. It’s one of the main components of curry powder. In India and other parts of Asia, turmeric is used to treat many health conditions. It seems to have antiinflammatory, antioxidant and perhaps even anticancer properties. Curcumin, meanwhile, is a naturally occurring chemical compound that is […]
Cutting The Fat
Weight loss manufacturers respond to consumer demand for safe, science-backed products. A diverse range of American consumers are increasingly focused on weight loss and weight maintenance within a broadening context of personal health and lifestyle issues.More specifically, according to the National Institute of Health (NIH), 66 percent of adults in the U.S. are overweight or […]
Brain Boosters
As the brain health category continues to expand past Baby Boomers, manufacturers see to it that more effective, scientifically backed products are entering the market. According to the Centers for Disease Control and Prevention (CDC), in 2007, Alzheimer’s disease was ranked as the seventh leading cause of death among American adults aged 18 and older.Since […]
The Truth Behind Tocotrienols
Vitamin E is one of the most Important phytonutrients in edible oils. It consists of eight naturally occurring isomers, a family of four tocopherols (alpha, beta, gamma and delta) and four tocotrienols (alpha, beta, gamma and delta) homologues.Tocotrienols are natural compounds found in select vegetable oils, wheat germ, barley, saw palmetto, and certain types of […]
A Functional Shift
Though the U.S. is still mired in a slow economy, functional food and beverage sales continue to grow as consumers look for even more natural products. Now more than ever, the functional food and beverage market is extensive and massive. Despite being stuck in an economic downturn, functional food and beverage product development has been […]
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