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Alfalfa’s Next Generation Store Set to Open


Alfalfa’s announced it will open its second “next generation” store in Louisville, CO.

The store was built from the ground up and occupies the anchor position in the newly developed Center Court Village shopping center at South Boulder Road and Centennial. While the Louisville Alfalfa’s reflects the design and high product standards of the original Boulder store, the location was selected in response to support from the Louisville community.

“The commuter traffic on South Boulder Road, growth in population in Louisville, void in specialty natural and organic retail in the community, and a thriving Main Street attracted us to this location,” said Mark Retzloff, co-founder and chairman of Alfalfa’s. “We received more than 600 alfalfa seed-filled letters from Louisville residents asking us to open a store here, and we’ve taken extra care in the store design and layout to bring this community the best in local, natural and organic products retailing.”

In addition to Mark Retzloff, Barney Feinblum, Hugo van Seenus and Jimmy Searcy – Alfalfa’s founders and long-time pioneers in the organic and natural products community – Alfalfa’s has staffed its store with veterans in the local natural foods retailing scene.

As previously announced, long-time natural foods retail operations executive, John Varsames, came on board last December as VP of Operations, and leads the company’s new store development. He has led the construction and development of the new Louisville store. Jason Vincent joined Alfalfa’s in January as store director to help develop and run the new Louisville location. He brings 24 years of experience in the food retail industry – 18 of which were devoted to natural foods retail.

A Boulder native, Vincent has served in several operations and merchandising roles throughout his career – both at the corporate and store level – with Wild Oats Markets, Sunflower Markets and Sprouts.

“We are excited to have someone with Jason’s knowledge and experience open and run our new Louisville store,” said Retzloff. “As a Boulder native, he has lived and worked in this community, and will understand the needs of our shoppers. We have a great team assembled and can’t wait to open our doors to the community on June 27.”

The Louisville store will employ approximately 135 staff, and Vincent has built a team of experienced managers to lead the various departments in the store.

For more information, visit www.alfalfas.com.


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