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2012 Advertising Rates


Display Advertisement Dimensions

Ad Size Width (inches) Depth (inches)
1 Page (bleed)
8-3/8
11-1/8
1 Page (trim)
8-1/8
10-7/8
1 Page (no bleed)
7
9-3/4
2 Page Spread (bleed)
16-3/4
11-1/8
2 Page Spread (trim)
16-1/4
10-7/8
2 Page Spread (no bleed)
15
9-3/4
2/3 Page
4-9/16
9-3/4
1/2 Page Horizontal
7
4-3/4
1/2 Page Vertical
4-9/16
7-1/8
1/3 Page Horizontal
4-9/16
4-3/4
1/3 Page Vertical
2-1/8
9-3/4
1/4 Page Horizontal
4-9/16
3-1/2
1/4 Page Vertical
3-5/16
4-3/4
1/6 Page Vertical
2-1/8
4-3/4
1/6 Page Horizontal
4-9/16
2-3/8


Digital Ad Requirements
The PDF format is our preferred file format and can be sent electronically. When sending native files on a disk, please include a PDF file. Native files must include all high-resolution imports and all fonts. Fonts must include both screen and printer elements. Please supply a color proof (through the mail) even if you are sending your file electronically. Files larger than 8 MB should not be emailed, send via mail or FTP instead.

PC files: Adobe Illustrator files are acceptable if all fonts are converted to graphics (outlines, curves). QuarkXPress files are acceptable when basic fonts are used, unique fonts will be substituted, or you can save document as a PDF or PhotoShop EPS file (300dpi).

File compression: We accept the following compressed file formats: sea, sit, zip, mime.

Scanned images must be 300dpi CMYK or grayscale and saved as a TIF or EPS file.

Maximum density: Should not exceed 300% for 4-color. Should not exceed 85% in any shadow area for b/w.

Spot/PMS colors should be converted to CMYK, unless they should print as Spot/PMS colors. Please designate the name of the PMS.

Proofs: A digital color or b/w proof generated from the furnished file should be supplied at 100%. When converting native files to PDF, EPS, JPEG, etc., make sure your color proof is printed from the final converted file. If no proof is included for color ads, there will be a $45.00 charge to create a proof.

Film Requirements
Film should be supplied right-reading emulsion side down, 150 line screen, with a color or b/w proof, or a match print. If no proof is included for color ads, there will be a $45.00 charge to create a proof.

Black & White, and Two Color:
Maximum screen density for any shadow should not exceed 85%.

Ad Inserts
The size for ad inserts is: 8-1/4 x 11-1/8


Shipping Options
E-mail: megk@vitaminretailer.com
Mail:
Vitamin Retailer Art Department
         431 Cranbury Road, Suite C
         East Brunswick, NJ 08816

Classified Ads
Classified ads are limited to Help Wanted, Position Sought, Business For Sale, and other similar situations. Classified ad rates: $45 minimum charge for up to 40 words; $1 per word for each word over 40. Ads will run in next available issue. Send ad copy along with a check or money order payable to: Vitamin Retailer Magazine, Inc., 431 Cranbury Road, Suite C, East Brunswick, NJ 08816

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Vitamin Retailer Magazine | 431 Cranbury Road, Suite C | East Brunswick, NJ 08816 | Phone: (732) 432-9600 | Fax: (732) 432-9288