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About Our Staff

VRM's professional and highly-experienced staff is dedicated to serving
the needs of the natural products and dietary supplement industry.


Daniel McSweeney   

(732) 432-9600

DanOwner and President of VRM, Inc.
A health foods industry journalist since 1984, Dan was the Editor and Associate Publisher of Whole Foods magazine prior to founding VRM, and has been in business magazine publishing since 1980. Dan has reported extensively about the health and natural products industry. He is a 1980 graduate of Rutgers University with a bachelor of arts degree in Journalism and Political Science.

Russ Fields

(732) 432-9600 x102
RussAssociate Publisher
Russ works in the area of advertising sales. Prior to joining VRM Russ was the publisher of Health Products Business magazine. He has been in the publishing business since 1988.

Roy Kieffer

(719) 358-9838
Advertising Sales ManagerRoy
Based in VRM's West Coast sales office located in Colorado, Roy has primary responsibility for accounts located in the West, Southwest and Rocky Mountain regions. Prior to joining VRM, he was National Sales Director for KC Publications, a publisher of books and calendars.

Gary Pfaff

(732) 432-9600 x107
Advertising Sales Associate Gary
Gary joined the VRM advertising sales team in 2012. He has worked in the media/advertising industry since 2003. Prior to joining VRM, he had worked for such companies as Kates-Boylston and McGraw-Hill.

Janet Poveromo

(732) 432-9600 x104
JanetManaging Editor
Prior to joining VRM, Janet was a freelancer for The Star-Ledger, New Jersey’s largest newspaper. Her professional experience includes working as a writer for Dorf Feature Service, a news organization for The Star-Ledger. While there she covered municipal government and community news. She has a bachelor’s degree from Rutgers, the State University of New Jersey.

Shari Barbanel

(732) 432-9600 x108
ShariAssociate Editor
Shari is a graduate of Indiana University, where she received her degree in journalism and communications and culture. She previously worked as a marketing/editorial coordinator for Danthan Military Distributors and was an editorial/advertising coordinator for Unique Homes Magazine, a luxury real estate publication. Shari was assistant editor of Getaway Magazine, a health and fitness publication at Indiana University, and interned in the editorial department at Harper’s Bazaar magazine.

Carolyn Steber

(732) 432-9600 x105
Carolyn SteberAssistant Editor
Carolyn is a graduate of The College of New Jersey, where she majored in journalism and professional writing. While in school, she interned at Health magazine. After graduating she wrote for the women’s health web site
She then went on to do freelance reporting and photography for Princeton before joining Community News Service as a reporter and web editor. She will now be writing, editing and handling administrative tasks for our magazines.

Robert Certo
(732) 432-9600 x101
Robert CertoProduction Manager/Graphic Artist
Robert oversees the design and production of our magazines, maintains the company's websites and manages our e-marketing. Prior to joining VRM, Robert worked in advertising, designing both print and web for Lady Luck, Isle, and Isle of Capri Casinos. He holds a Bachelor's degree from Rowan University where he studied communication and design.

Bryan Zak
(732) 432-9600 x109
Bryan ZakProduction Assistant/Graphic Artist
Bryan is a graduate of Fairleigh Dickinson University, where he majored in graphic design. While in school, Bryan interned at Forever Collectibles. Prior to joining VRM, Bryan interned at CoSaMo, where he designed print for their packaging. He also interned at Fairleigh Dickinson University's creative writing department, where he worked on web and print design. Bryan will help handle the design and production of our magazines and help maintain the company's websites.
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