Developed by best-selling internist and researcher Jacob Teitelbaum, MD and his wife, nutritionist Laurie Teitelbaum, the new “Natural Cures” free iPhone or iPod Touch app shows you how to combine the best of natural and prescription therapies for better health.

“It’s like having a comprehensive doctor in your pocket who accompanies you everywhere you go,” explained Teitelbaum. “This is a quantum leap beyond doctor house calls of the past!”

“Natural Cures” presents over 100 health conditions and their treatments both conventional and integrative, in easy-to-understand language. Backed by thousands of research studies, “Natural Cures” is the only application of its kind on the iPhone and iPod Touch, the creators said in a statement.

Additional features include a weekly update on health news and research related to comprehensive medicine, a Nutrition Primer, how to find board certified integrative physicians in one’s area, free software to evaluate symptoms and more.

In its initial test version, “Natural Cures” placed in the top 10 of the “Top Free Apps” list for the Healthcare & Fitness category of the iPhone, with around 1,600 downloads per day and an average user rating of 4.4/5, the creators said.

To download the app, visit the Healthcare & Fitness category at www.apple.com/iphone/appstore.

Based on extensive stability testing over the past decade, Wakunaga Probiotics (Mission Viejo, CA) announced that it will be extending expiration dates on its major probiotic formulas from three to four years. Most other probiotic formulas have a shelf life of one to two years, the company said.

“Probiotics are very delicate and their efficacy is directly proportional to their viability and shelf life,” said Dr. Toshi Ide, research and development director. “When you concentrate a large number of bacteria onto a very small volume of powder, you have to be very careful you don’t damage the bacteria. In almost a century of manufacturing probiotics, we have this experience. Our strains are listed as a medicine overseas, and are used in hospitals as well, for their stability and hence efficacy.”

For more information call (800) 421-2998 or visit www.kyolic.com.

The 11th annual SupplySide East trade show and conference announced an expanded education program with new tracks covering Foods & Beverages and Cosmeceuticals, nearly doubling the number of presentations versus previous years. In addition to the four-track, 30+ session education program, SupplySide East will also feature an exhibit hall with hundreds of companies displaying natural, healthy and innovative ingredients, a variety of networking events and new online tools to assist attendees in their preparation.
 
The new Food & Beverage Track, sponsored by Sabinsa Corp., was developed with an Advisory Board that includes International Dairy Queen, Cadbury, The Hershey Company, SR Strategy and Park 100 Foods. The new Cosmeceutical Track, sponsored by AAK, was developed with an Advisory Board that includes Amway, Avon, Aveda and Estee Lauder. The two Nutrition Tracks, sponsored by EPAX, were developed with an advisory board that includes AHPA, Bayer HealthCare, CRN, GNC and NPA.

The education program runs from noon through 4 p.m. on April 27, and 9 a.m. through noon on April 28 and 29. All education session are in the Meadowlands Exposition Center and the neighboring Holiday Inn. Discount registration rates are available through March 27.

In addition, the Natural Products Association is offering “An Advanced Course on the Final FDA GMP Rule for Dietary Supplements,” from 8 a.m. to 5 p.m. on Monday, April 27 and 8 a.m. to noon on Tuesday, April 28. Speakers will discuss the impact and provisions of the final rule and participants will learn what is expected and the consequences of non-compliance. Registration is additional for this event.

For more information and to register, visit www.supplysideshow.com/east/2009/special-fdaGMP.html or contact the Natural Products Association at (800) 966-6632 x243 or vwhitsitt@naturalproductsassoc.org.

Full details of the program are available at www.supplysideshow.com/east.

Suntava™ (Afton, MN), a development-stage firm offering an alternative to synthetic food additives, has created a natural, non-GMO purple corn hybrid from which natural red dyes are extracted for use as a healthy option to the synthetics found many in foods, beverages and cosmetics.

As part of its mission, Suntava has positioned itself as a progressive, value-oriented US-based company making possible alternatives from a plentiful source, creating more jobs as it grows to meet the increasing demand, it said.

For the past 12 years across two hemispheres, Suntava’s founders have developed their unique, natural, purple maize hybrid, extracting the natural dyes abundant in it, while at the same time preserving the quality of the corn’s starches, glutens and oils, for other uses that positively affect the food chain.

For more information, call (651) 998-0723 or visit www.suntava.com.

Whole Foods Market, Inc. (Austin, TX) announced it has reached a settlement agreement resolving the Federal Trade Commission’s (FTC) antitrust challenge to Whole Foods Market's August 2007 acquisition of Wild Oats Markets, Inc.

Pursuant to FTC protocol, the settlement agreement has been placed on public record for a 30-day comment period ending April 6, 2009, after which the FTC will issue a final ruling. Under the terms of the agreement, a third-party divestiture trustee has been appointed to market to sell:

• leases and related assets for 19 non-operating former Wild Oats stores, 10 of which were closed by Wild Oats prior to the merger and nine of which were closed by Whole Foods Market;
• leases and related fixed assets (excluding inventory) for 12 operating acquired Wild Oats stores and one operating Whole Foods Market store; and
• Wild Oats trademarks and other intellectual property associated with the Wild Oats stores.

The divestiture trustee will have six months to market the assets to be divested. For any good faith offers that are not finalized by the divestiture trustee during the six-month period, an extension of up to six months may be granted. This twelve-month period may be further extended to allow the FTC to approve any purchase agreements submitted within that time period.

“It will be business as usual in the 13 operating stores to be marketed for sale,” said John Mackey, chairman, CEO and co-founder of Whole Foods Market. “We will be offering Team Members in stores that are sold the choice of either a guaranteed job offer in another store or an enhanced severance package.”

After receiving final approval by the FTC, which is expected prior to April 30, 2009, Whole Foods expects to record a non-cash charge of approximately $19 million or less relating to the potential sale of the 13 operating stores. These stores had combined sales of approximately $31 million in the first quarter of fiscal year 2009, or approximately 1.3 percent of the company’s total sales of $2.5 billion. No material additional charges are expected related to the 19 closed properties, for which a lease liability reserve is already recorded, or related to the trademarks, which have been fully amortized.

Tree of Life (St. Augustine, FL) has launched its new Right From the Oven Bakery Program, which is designed to allure customers into the store and up to the counter with a freshly baked loaf of bread.

The line’s all natural bread varieties include Apple Pecan Raisin Bread, Fresh Garlic Bread, Heartland Multigrain Bread, Montana Demi Loaf, Olive Bread, Norlander Rye and Rye Wurtzelbrot with Onion. The organic breads include 8-Grain Omega-3 Flax, Country French, Rosemary Olive Oil, Ciabatta Rolls, Kaiser Rolls, Split-Top Sandwich Rolls and Wheat Split-Top Sandwich Rolls.

Retailers need only thaw the par-bake bread, bake for 8-10 minutes and sell it, said Tree of Life. “The aroma of bread baking in the oven is a tried-and-true way to get your customers hungry for—and buying—a loaf of fresh baked bread,” said Ellie Bottomley,
Tree of Life’s brand manager. “And fresh baked bread sales are sure to stimulate complementary food purchases in stores as shoppers put together complete meals for their families.”

All of Right From the Oven’s breads are Kosher certified and USDA Certified Organic. In addition, customers without baking capability have an opportunity to purchase a freestanding eight-loaf capacity commercial oven through the Right From the Oven start-up program.

For more information, call (800) 260-2424 or visit www.treeoflife.com.

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