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Industry News
March 1, 2012

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Vitamin Retailer News
Pfizer Acquires Alacer Corp., Maker of Emergen-C

Pfizer Inc. (New York, NY) has announced the acquisition of privately held Alacer Corp., the maker and distributor of Emergen-C products.

Based in Foothill Ranch, CA, Alacer is well known among health-conscious consumers as a provider of vitamin C supplement products. It produces almost 500 million packets of Emergen-C annually, and its products are sold in health food stores, supermarkets, drug stores, mass merchandisers and club stores nationwide.

“We are very pleased that the Emergen-C family of products will become part of Pfizer’s portfolio,” said Paul Sturman, president of Pfizer Consumer Healthcare. “We expect that our global network and deep expertise in dietary supplements combined with our desire to provide consumers with high-quality products will make Emergen-C more accessible than it has ever been before. Emergen-C products add to and greatly complement our market-leading dietary supplement portfolio.”

“Today marks the beginning of an exciting new chapter for Alacer and the Emergen-C health and wellness brand. It is a unique opportunity to join one of the world’s top performing consumer health care businesses,” said Ron Fugate, president and CEO of Alacer. “By becoming part of Pfizer, we can access the resources and reach that will help us support healthy, active lifestyles across the globe.”

For more information, visit www.pfizer.com or www.emergenc.com.

Avesta Changes Name to Savesta

Avesta™ herbal supplements (Chatsworth, CA) has announced that the company has changed its name change to Savesta™. “This name change signifies the revitalization of our company and paves the way for growth,” said Ken Seguine, executive vice president of the company.

Savesta has appointed Mariza Mendoza as sales manager. Mendoza will work closely with the company’s brokers and distributors providing education, training and inspiration. The company will also launch two new products at Expo West, SeeWell™ and HeartWell, which add cutting-edge formulas in these two hot categories.

For more information, call (800) 994-2987 or visit www.savestalife.com.

Organic News
New Trade Arrangement Opens Up Global Organic Market

The new equivalency agreement between E.U. and U.S. organic standards is considered a major milestone for the international organic food industry. The two regions comprise over 90 percent of global sales, however bilateral trade has been hampered by non-recognition of standards.

The trade arrangement recognizes the integrity of organic systems in both regions, preventing repeat certification of organic products. By opening up the two largest markets for organic products to each other, the arrangement will facilitate trade of organic foods. It is estimated that bilateral trade between the two regions comprises less than five percent of the $59 billion (U.S.) organic food industry, according to Organic Monitor.
 
Although the largest consumers, Europe and North America are not the main producers of organic crops—the two regions have just 30 percent share of global organic farmland. Organic farming is practiced in 160 countries, with organic farmland totaling 37 million hectares in 2011. Most production in Asia, Latin America and Africa is destined for these two regions. A major question is how production in these regions will be affected by the new trade arrangement, since it only covers organic products made and packaged in Europe and North America. Organic products originating from other regions made according to USDA Organic/E.U. standards are excluded.

According to Organic Monitor, organic farmers and food companies in Europe and North America benefiting most from the trade agreement. For the first time, producers will have access to the entire global market without the need to re-certify or adopt new organic standards. Increases in organic farmland are expected in the U.S. as well as E.U. countries that have export-geared organic food industries.

The biggest winners, however, will be consumers. Supply-demand imbalances are a regular feature of the organic food industry, resulting in frequent price fluctuations. Greater supply, especially of commodities, will have a stabilizing effect on organic product prices. Apart from lower prices, consumers will benefit from wider product variety. European consumers will be able to buy American organic products, while popular European foods—such as pasta, chocolates, cheeses and beverages—will slowly make their way onto U.S. store shelves.

For more information, visit www.sustainablefoodssummit.com.

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