VRM, Inc.
HomeVitamin RetailerNatural PractitionerNutrition Industry Executive

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List iconSign up for our Bi-Monthly


Industry News
November 10, 2011

Vitamin Retailer News
Three Hits in the Fight Against AMD

St. Louis, MO-based ZeaVision, LLC, announced that three recent ground-breaking studies demonstrate that zeaxanthin, the predominate protective pigment in the back of the eye, reduces the risk for age-related macular degeneration (AMD) and benefits the treatment of advanced AMD, a condition that destroys central vision and affects millions of Americans. AMD is the leading cause of blindness in people over age 55, according to the American Optometric Association, and the incidence of AMD is expected to triple by 2025. The Centers for Disease Control and Prevention (CDC) estimates 7.3 million people are at risk for vision loss resulting from AMD.

In 2011, two studies in Europe and Asia demonstrate that zeaxanthin lowers AMD risk. A study from the Erasmus Medical Center Rotterdam in the Netherlands, which demonstrates that nutrients—specifically dietary zeaxanthin—reduces the risk of early AMD. The Beijing Tongren Eye Center in China recently published data indicating a direct correlation between higher blood serum levels of zeaxanthin and a 96 percent reduction of developing AMD. The third and most recent study in the U.S. is from the Retina Center of St. Louis, which shows that an additional 20mg daily of zeaxanthin to patients undergoing therapy for advanced or wet AMD significantly reduces the number of invasive treatment cycles required.

While zeaxanthin is naturally found in the macula as the primary protective carotenoid, it is difficult to replenish through the average daily diet. For example, one would have to eat approximately 20 ears of corn to get a recommended dosage of 8-10mg of natural dietary Zeaxanthin per daily serving. ZeaVision’s EyePromise® brand of all natural nutraceuticals include patented formulas that contain the highest daily doses of Zeaxanthin available derived from paprika peppers.

For more information, visit www.zeavision.com or www.eyepromise.com.

Nordic Naturals’ LEED Facility Holds NSF Distinction

Nordic Naturals® (Watsonville, CA) has become the first NSF certified supplier and marketer of dietary supplements in the U.S. to build a new LEED® Gold certified facility. LEED (Leadership in Energy and Environmental Design) is an internationally recognized green building certification system that promotes a whole-building approach to sustainability. At 87,000 square feet, Nordic Naturals’ two-story Watsonville, CA headquarters with warehouse and fulfillment is the largest LEED Gold certified building in the tri-county area, and sits amid 108,500 square feet of undisturbed wildlife habitat.
Some of the building highlights include: Skylights and localized radiant heat in warehouse; gym/workout/shower area with recycled rubber flooring; manually operated folding partitions and flexible lighting controls to divide conference rooms into smaller areas; water purification systems in kitchens and coffee bars; bathroom wall and floor tile made from 40 percent recycled material without solvents in their glazes; bicycle parking; landscaping that uses 55 percent less water; 44 percent water savings from low-flow toilets, faucets, and  showerheads; electrical energy use reduction by 31 percent; recycled material use throughout the structure accounts for almost 26 percent of the total material costs; local products and regional materials at 32 percent of the total material costs; reduction of indoor contaminants; and no PVCs, VOCs, formaldehyde or heavy metals in wall coverings. At each step, Nordic Naturals partnered with green builders and designers to incorporate products that conserve resources and improve health.
For more information, call (831) 724-6600 or visit www.nordicnaturals.com.

Organic Products Retailer News
USDA Awards $19M in Grants to Support Organic Agriculture

The U.S. Department of Agriculture (USDA) recently announced 23 new grants totaling $19 million to research and extension programs working to help organic producers and processors grow and market high-quality organic agricultural products.

The grants are funded by the USDA’s National Institute of Food and Agriculture (NIFA) through the Organic Agriculture Research and Extension Initiative (OREI) and the Organic Transitions Program (ORG).

The grants include more than $15 million in 2011 grants through the OREI, and $4 million through the ORG. In fiscal year (FY) 2011, ORG focused on environmental services provided by organic farming systems that support soil conservation and contribute to climate change mitigation. Practices and systems to be addressed include those associated with organic crops, organic animal production (including dairy) and organic systems integrating plant and animal production.

“As more farmers adopt organic agriculture practices, they need the best science available to operate profitable and successful organic farms,” said USDA Deputy Secretary Kathleen Merrigan. “America’s brand of organic agricultural goods is world-renowned for its high-quality and abundance of selection. These research and extension projects will give producers the tools and resources to produce quality organic food and boost farm income, boosting the ‘Grown in America’ brand.”

FY 2011 projects were awarded in Alabama, Arkansas, California, Illinois, Maryland, Michigan, Minnesota, Missouri, Montana, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Washington and West Virginia.

For more information, visit www.nifa.usda.gov/newsroom/news/2011news/organic_awards.html.

NRDC Seeks Nominations for Fourth Annual Growing Green Awards

The Natural Resources Defense Council (NRDC) has announced its fourth annual Growing Green Awards to recognize individuals who have demonstrated original leadership in the field of sustainable food. Through this national award, NRDC will recognize extraordinary contributions that advance ecologically integrated farming practices, climate stewardship, water stewardship, farmland preservation and social responsibility from farm to fork.

A Growing Green Award will be given to an outstanding individual in each of four categories, including Food Producer, Business Leader, Food Justice Leader and Young Food Leader. Cash prizes of $10,000, $2,500 and $2,500 will be awarded in the Food Producer, Food Justice Leader and Young Food Leader categories, respectively. All winners will be widely celebrated through outreach to media and NRDC’s networks. Winners will also be celebrated in May of 2012 at an event to benefit NRDC in San Francisco Award selections will be made by an independent panel of sustainable food experts.

Recipients may represent a variety of fields including food production, food service, retail or restaurants, academia, journalists, policy advocacy, and government. The panel will consider candidates from across the country (candidates operating outside of the United States will not be considered).

Applications will be accepted until close of business on December 9, 2011.

For more information, visit www.nrdc.org/growinggreen.

Nutrition Industry Executive News
New Trade Association in Early Stages

The Dietary Supplement Manufacturers and Marketers Association (DSMMA) is a new trade association proposed by Jarrow Rogovin, president and chairman of the board of Jarrow Formulas, Inc., at this year’s Expo East in Baltimore, MD, that will be focused on aggressively pursing regulatory reform on behalf of dietary supplement manufacturers and marketers. The DSMMA will be legally and politically focused on preventing the FDA from regulatory over-reach to ensure consumers’ continued access to innovative dietary supplements.

“The General Counsel for the new association is Todd A. Harrison, Esq., a partner at Venable LLP’s Washington D.C. headquarters,” said James J. Gormley, spokesman for the DSMMA. “In addition, attorneys Scott Polisky and Susan Brienza have been instrumental in moving the association forward from concept to reality in a very short period of time. The bylaws are in the process of being drafted and the organization is in the process of being incorporated.”

The mission statement, business plan and other foundational documents are also being drafted. When that is completed, the DSMMA will announce its founding members and make its mission statement public.

For more information, contact James J. Gormley at (202) 695-2027 or jamesgormley01@gmail.com.

LycoRed Opens New Plant in China

LycoRed Ltd. (Beer Sheva, Israel) has announced the opening of a new plant in Changzhou, China. The plant will be available for commercial production by the end of this year. The facility will produce a wide range of premixes for the food and beverage industry for nutritional fortification covering the Asian market.

Research conducted by LycoRed shows a growing demand for nutritional premixes in Asia Pacific, in addition to accelerated demand for Lyc-O-Mato® in Japan, China and Thailand. These finding encouraged LycoRed management to build the new facility in China, and to allow the company to establish and develop closer partnerships with key suppliers and provide comprehensive healthy ingredient and premix solutions.

“LycoRed is a well-known supplier of nutritional premixes for leading food companies, especially in Europe,” said Morris Zelkha, president and CEO of LycoRed Ltd. “Building this new plant in China, coupled with our extensive plant in the UK is in line with our goal to strengthen our position in the Asia-Pacific market and become a preferred supplier of natural functional ingredients to food and beverage companies worldwide. Once we establish a relationship with a new client, it is important to be responsive to the clients need in terms of real-time return and accessibility and providing tailor-made solutions in a single location.”

With ecological responsibility in mind, the modern construction, materials and plant systems used and installed in the plant were carefully selected to minimize energy requirements and optimize the use of water during plant and equipment clean-downs. LycoRed currently is completing equipment validation and securing the necessary quality certifications for production, including FSSC and MUI Halal.

“Attaining FSSC 22000 Certification along with LycoRed’s high-value products highlights our ongoing commitment to providing customers with the safety, control and management of manufacturing quality products in accordance with industry expectations worldwide,” explained Zelkha. “It also increases opportunities for sustainable trade. The new plant is identical to the LycoRed plant in the UK as we want to act as global partner.”

For more information, visit www.lycopene.com.


VRM, Inc.| 431 Cranbury Road, Suite C | East Brunswick, NJ 08816 | Phone: (732) 432-9600 | Fax: (732) 432-9288