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Industry News
August 4 , 2010

Vitamin Retailer News
Nordic Naturals Sponsors Autism Talks

Nordic Naturals (Watsonville, CA) and Talk About Curing Autism (TACA), an autism parent support non-profit organization, are co-hosting the Dr. Sears’ Book Tour, promoting his newly released publication, The Autism Book: What Every Parent Needs to Know About Early Detection, Treatment, Recovery and Prevention.

Free talks are scheduled to occur throughout TACA Chapter locations in Alabama; California; Georgia; Baltimore, MD; New Jersey; Pennsylvania; Washington DC; and Washington, and are open to the public to attend. Upcoming tentative talk locations, still in the process of being scheduled, include Arizona, California, Hawaii, Illinois, Indiana, Massachusetts, Minnesota, Nevada, North Dakota, Virginia, Wisconsin and Washington. TACA will post these dates on the Dr. Bob Sears Book Tour web page.

The Autism Book introduces readers to the world of autism and guides new parents beginning their own autism journey. At his book talks, Sears will provide parents with a simple and clear understanding of the biomedical treatment approach that he has used to treat his patients successfully. Sears will also address some preventive measures new parents can take with their infants in order to help lower the risk of autism.

“From its inception, Nordic Naturals has been a strong supporter of education and research that empowers families who have children with autism to find the services and treatments that they require,” said Joar Opheim, CEO of Nordic Naturals. “We are pleased to sponsor Dr. Sears on his tour throughout the United States, and to be partnering with a proactive organization such as TACA.”

For more information or to register for Sears’ book talks, visit www.tacanow.org or call (949) 640-4401.

NPA Disagrees With Latest Consumer Reports
The Natural Products Association (NPA) has recently expressed concern with the September 2010 issue of Consumer Reports magazine.

“The latest edition of Consumer Reports is an attack on dietary supplements—including a call for additional regulation of the industry—that presents a far from balanced and accurate representation of the industry or the laws that regulate it,” the association said in a statement.

NPA went on to explain that a number of the mentioned products are actually illegal drugs—not supplements—and only available from companies violating the laws. The NPA questioned the data Consumer Reports used to suggest the dietary supplement industry suffers from inadequate quality controls.

“In actuality, evidence from the government suggests the contrary,” said NPA. “Earlier this year, the US Government Accountability Office (GAO) tested a number of products finding only trace amounts of contaminants, leading the FDA to testify before Congress that [it does] not believe these levels represent a significant risk to health. It is curious that Consumers Union, publisher of Consumer Reports and also a witness at that hearing, did not mention this testimony in the article.”

NPA stressed that the supplement industry has an enviable safety record, and the industry has supported and continues to support measures to make supplements even safer, including the Dietary Supplement Health and Education Act (DSHEA), legislation creating the Adverse Event Reporting system and the Food and Drug Administration’s Good Manufacturing Practices.

Organic Products Retailer News
Life Tree Products Partners With Clean the World
Life Tree Products (Twin Lakes, WI) recently donated two truckloads of its environmentally friendly soap to Clean the World, a soap recycling organization. Clean the World collects amenities typically discarded by the hospitality industry and distributes its recycled soap, shampoo and other supplies, along with donated soap products, to domestic shelters and impoverished communities worldwide.

Through Clean the World’s partnership with World Vision, the biodegradable product will reach group homes and homeless and women’s shelters in eight regions across the US. The soap has a retail value of over $200,000.

For more information about Life Tree Products, call (800) 824-6396 or visit www.lifetreeproducts.com. To learn more about Clean the World, visit www.cleantheworld.org.

Well�Pict, Lifetime Television Highlight Organic Berries
Well•Pict Berries (Watsonville, CA) and Lifetime Television’s “The Balancing Act” have teamed together to showcase Well•Pict’s Premium Berries. In addition, Lifetime is giving away over $3,000 in prizes in the Second Annual The Balancing Act Back-to-School Sweepstakes. This sweepstakes began August 2, 2010 and ends September 17, 2010. Viewers need only log on to www.wellpict.com or www.facebook.com/wellpictberries for the links to enter.

The new episode, scheduled to air August 20 and September 3, 7-8 am et/pt, will inform parents not only of the health benefits of “superfood” berries (including how they supply the recommended daily allowance of vitamin A and C for children), but also give them easy-to-prepare recipes for lunchboxes and after school snacks.

“Last February, Well•Pict partnered with Lifetime for a Valentine’s Day episode, and the email response and feedback was so positive, we decided to do a follow-up for back-to-school to help parents across the country,” said Dan Crowley, Well•Pict sales manager.

For more information, call (831) 722-3871 or visit www.wellpict.com.

Nutrition Industry Executive News
Dairy Research Institute Launched
Marking another step in the dairy industry’s efforts to accelerate innovation and increase future demand for dairy, Dairy Management Inc. (DMI, Rosemont, IL) and the Innovation Center for U.S. Dairy recently announced the formation of the Dairy Research Institute, a 501(c)(3) non-profit organization that will strengthen the dairy industry’s access to and investment in the technical research needed to drive demand for dairy products and ingredients, globally.

The institute brings together leadership from across the dairy industry, scientific community, academia, government and other organizations to plan and fund leading-edge dairy research in three key priority areas: nutrition science, product development and sustainability.
The launch of the Dairy Research Institute builds upon the efforts of dairy producers, processors and manufacturers to work together pre-competitively through the Innovation Center for U.S. Dairy, formed in 2008. The Dairy Research Institute is affiliated with the Innovation Center, and provides a forum for industry to identify major research needs to support dairy industry innovation, and grow dairy sales.
The Institute builds on the legacy of nutrition and product research conducted by the National Dairy Council since 1915, and will leverage its expertise, as well as that of other partners, including five dairy research centers at major universities and government agencies, such as the USDA’s Agricultural Research Services and the Department of Defense’s Natick Soldier Center, and other leading scientific, health and non-government organizations. The Dairy Research Institute also will coordinate with the International Dairy Foods Association (IDFA), the National Milk Producers Federation, the Milk Processor Education Program, DMI, U.S. Dairy Export Council, Global Dairy Platform and other industry and non-industry partners.
“The Dairy Research Institute fulfills a vital need to align our industry’s research efforts to address consumer needs and increase sales,” said Kevin Ponticelli, chair of the Dairy Research Institute Board of Directors and executive vice president of DMI, which manages the national dairy check off program on behalf of the nation’s dairy farmers. “In an increasingly competitive marketplace, it is critical that we work together as an industry to increase and manage the industry’s investment in research.”

NSF Develops New Sourcing Guide
NSF International (Ann Arbor, MI) has developed a new Sourcing Guide, designed to help nutritional supplement suppliers and manufacturers make educated sourcing decisions. It is currently available online.

The guide assists companies looking for a contract manufacturer or packager who is NSF GMP Certified and manufacturers looking to source quality raw materials for a company that is NSF GMP (Good Manufacturing Practices) certified.

All 300 companies featured in the new guide have products tested and certified by one of NSF International’s dietary supplement certification programs: Product/Ingredient Certification (verifies what’s on the label matches what’s in the bottle and that there are no undeclared ingredients or unacceptable levels of contaminants), Certified for Sport (screening for athletic banned substances) or GMP Certification.

The NSF Sourcing Guide will be published twice annually to ensure the information is current. Newly certified companies will be added and companies that are no longer certified by NSF will be removed. A current version of the guide is available on NSF International’s website.

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