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Industry News
January 20, 2010

Vitamin Retailer News
Vitamin Angels Responds to Crisis in Haiti

While not a disaster-relief agency, Vitamin Angels has recently responded to an urgent request from its in-country partner, Hope for Haiti, by shipping more than one million children’s multivitamins. After the present crisis is averted, Vitamin Angels will be working to rebuild nutritional security in Haiti by focusing on long-term strategies for alleviating micronutrient deficiency.

“Having been in Haiti just a few months ago, and knowing the poor condition of the infrastructure before the earthquake, we’ve been immediately concerned about our in-country partners, how the children we are currently working with are doing and how the recent disaster will impact our long-term plans for Haiti,” noted Howard B. Schiffer, president of Vitamin Angels.

“With news of the disaster in Haiti, Vitamin Angels is working to assess how our partner organizations have been impacted,” he continued. “Hope for Haiti is already funneling relief supplies into Port-au-Prince, and we just learned that the Sister of Charity baby hospital I visited in October is relatively undamaged.”

Vitamin Angels’ policy is to continue to direct the donations from its US partners to the immediate Haitian relief campaign while welcoming support for Vitamin Angels’ long-term rebuilding effort and to help replenish recently depleted inventories of children’s multiple vitamins.

To make a donation or learn more, visit www.vitaminangels.org.

Carlson End-Cap Contest Underway
February signals the beginning of Carlson Laboratories’ (Arlington Heights, IL) annual Heart Month Sale, and also the launch of the company’s Heart Month End-Cap Contest.

Retailers are invited to design an end-cap display of Carlson Heart Month products, and the winner will be awarded $500 in wholesale products. Second place winners will receive $250 in wholesale products, and third place winners will receive $100 in wholesale products.

To enter the contest, design an end-cap display of Carlson Heart Month products and send a four-inch by six-inch (or larger) color photograph of the display with the store name, address and phone number on the back. Submit to a Carlson Representative, or mail it to Promotions Department, c/o Carlson Laboratories, Inc., 15 College Dr., Arlington Heights, IL 60004-1985. All entries must be received by February 26, 2010.

Official Rules: Contest is open to any retailer of J.R. Carlson Laboratories, Inc. products. Qualifying end-cap displays must be stocked exclusively with products included in the Carlson Heart Month Promotion. All entries must be received at J.R. Carlson Laboratories, Inc. headquarters by February 28, 2010. Winners will be selected based on aesthetics, content and creativity. All prizes must be claimed by December 31, 2010. No other discounts, promotions or negotiated deals apply in determining the value of the free goods.

For more information, call (888) 234-5656 or visit www.carlsonlabs.com

Organic Products Retailer News
Organic Companies Become Non-GMO Verified
Lundberg Family Farms (Richvale, CA) announced that 66 of its products are among the first to be officially Non-GMO Verified by the Non-GMO Project. The Non-GMO Verified seal means that Lundberg products carrying it have been produced according to rigorous best practices for GMO avoidance, which includes testing of risk ingredients.

Grant Lundberg, CEO, serves as one of 11 governing members of the Non-GMO Project’s board of directors that has been involved in initiating, funding and writing standards for the Non-GMO Project since its inception.

Also boasting Non-GMO Verification is Choice Organic Teas (Seattle, WA). The company’s flagship Original product line is in the process of being verified, with other products to follow.

The Non-GMO Project is a non-profit organization created by leaders in all sectors of the natural and organic products industry from the US and Canada to offer consumers a consistent non-GMO choice for organic and natural products that are produced without genetic engineering or recombinant DNA technologies. The Project verifies all types of products, including those that are not yet produced commercially in GMO form. This allows shoppers to easily identify non-GMO items, and also helps reduce the likelihood of new GMO crops being commercialized, Choice Organic Teas explained.

Further information about the project, including a complete list of participants, can be found at www.nongmoproject.org


OCA Announces Boycott, “Buycott”
The National Organic Standards Board (NOSB) recently voted in favor of the USDA National Organic Program (NOP) law for enforcing organic personal care as it does for organic food. This would mean shampoos and other body care products that claim to be organic, but are not certified, would be forced to drop the organic claims made on their products or improve formulations to meet organic standards, said the Organic Consumers Association (OCA).

“I’m really pleased by the NOSB’s recommendation,” said Ronnie Cummins, OCA’s executive director. “Brands that are using the word organic improperly should be on notice that USDA enforcement is imminent. Deputy Secretary Kathleen Merrigan has said that she is going to get ‘tough on crime’ in the organic industry. At the NOSB meeting this week, National Organic Program Director Miles McEvoy announced a new ‘age of enforcement’ in organic. I expect them to make organic cosmetics fraud a top priority. In the meantime, retailers should start cleaning up their body care aisles. Whole Foods Market, for one, was a big supporter of the NOSB recommendation.”

The OCA is encouraging a boycott of Desert Essence Organics Body Care, Organics by Noah’s Naturals, Giovanni Organic Cosmetics, Nature’s Gate Organics, Amazon Organics, JASON Pure Natural and Organic, and Avalon Organic.

The OCA will “buycott” (recommend to consumers for purchase) Intelligent Nutrients, Dr. Bronner’s Magic Soaps, W.S. Badger, Sensibility Soaps/Nourish, Terressentials, Baby Bear Shop, Earth Mama Angel Baby, Trillium and Vermont Soap.

For more information about the Coming Clean Campaign, visit www.organicconsumers.org/bodycare/index.cfm


Nutrition Industry Executive News
Aker Ruling Delivered
By a judgment on December 16, 2009, the district court of Frankfurt, Germany, again ruled in favor of Neptune Technologies Bioressources Inc. (Laval, QE Canada) and decided that Aker BioMarine is not allowed to distribute or advertise its product Superba Krill Oil without prior authorization or notification of its status of Novel Food.

This decision, rendered in response to Aker's appeal, confirmed the court order of November 17, 2009, which caused Aker to immediately stop its marketing activity at the trade exhibition Food Ingredients Europe 2009. During the court hearing of December 16, 2009, Aker admitted that the Novel Food notification procedure for Superba Krill Oil was not completed. It stated that a final opinion from the Finnish Food and Safety Authority EVIRA had not been issued and that it cannot predict when the opinion will be available


Institut Rosell-Lallemand, AGA Announce Probiotic Challenge
Institut Rosell-Lallemand (Montreal, QC Canada) in collaboration with the American Gastroenterological Association (AGA) Institute, recently announced a third edition of the Rosell Probiotic Challenge.

The challenge aims to promote awareness and education in probiotics among future researchers such as students. It is open to undergraduates, graduates, post-doctoral fellows and residents. The challenge consists of conducting a study related to probiotics and submitting the findings as a scientific poster. The winners of the challenge will also be given the chance to present their results at Digestive Disease Week (DDW) in 2011. Students may choose any topic concerning probiotics but it must be compatible with the requirements for acceptance at DDW.

“AGA is pleased to be partnering with Institut Rosell and helping to select winners from the high-quality pool of abstracts submitted to DDW,” said Dr. Sidney Cohen, chair of AGA’s Foundation for Digestive Health and Nutrition. “Students need to start their research now to ensure as strong a submission as possible by DDW 2011.”

Students wishing to take part in the challenge must submit their abstract online to DDW 2011 at www.ddw.org between September and December 2010. A scientific panel consisting of three judges appointed by the AGA Institute and two appointed by Institut Rosell will judge all entries. A $10,000 cash prize will be awarded to the top winner (or team) as well as a second prize of $5,000 and a third prize of $2,500.

For more information, visit www.probioticschallenge.com.

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