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2014 Vity Awards Winners

Vitamin Retailer once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2014 Vity Awards. After all, who is better suited to determine the industry’s premier products than the people who sell them? What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2014 Vity Awards represent a random sampling of retailers across the country polled earlier this year. With nearly 50 categories, the winners are, as always, based on the number of votes in each category.

The 2014 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote: with their pocketbooks.

Vitamin Retailer would like to thank the retailers who supported this year’s Vity Awards with their time and input, and congratulate all the winning manufacturers.

Product descriptions are provided by the manufacturers and do not reflect the viewpoint of Vitamin Retailer.

VITAMIN & MINERAL SUPPLEMENT CATEGORY

SINGLE MINERAL

Natural Calm by Natural Vitality

Multi-award-winning Natural Calm is the best-selling magnesium supplement in the natural products market. It is now in its eighth year as the leading brand of magnesium in any form according to checkout scanner reports. Natural Calm supports heart and bone health, better sleep, natural energy production and natural stress reduction.It also balances calcium intake—especially important for anyone who takes calcium supplements.Natural Vitality uses only organic flavors and organic stevia and is vegan, gluten-free, as well as certified non-GMO (genetically modified organism).

MULTIPLE VITAMIN/MINERAL

Alive! Once Daily Multi- Vitamin by Nature’s Way

Alive!® Once Daily Multi-Vitamin is the most complete, nutritionally diverse and invigorating once daily multivitamin complete with: 24 vitamins and minerals, 12 digestive enzymes, 14 green foods and 12 organically grown mushrooms. As with all Alive! Multivitamins they’re also packed with high potency B vitamins, 26 fruits and vegetables and nutrients for whole body nourishment to help support bone health, daily energy, colon health, eye health, heart health and immune defense.*

* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

ANTIOXIDANT SUPPLEMENT

Supercritical Antioxidants by New Chapter

New Chapter’s Supercritical Antioxidants is a patented formula that supports antioxidant production.* The herbs in Supercritical Antioxidants, including full-spectrum turmeric and green tea, have been carefully selected and combined to provide additional synergistic benefits. New Chapter’s full-spectrum process extracts precious plant compounds to preserve nature’s full complexity, delivering a super-pure, super-potent herbal extract. The formula delivers multiple concentrated, natural herbs that promote cell protection and can serve as a proactive approach to healthy aging.*

* This statement has not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.

NEW VITAMIN/MINERAL PRODUCT

Source of Life Gold Adult Gummies by Nature’s Plus

Since its introduction in 2012, Source of Life Gold from Nature’s Plus has been at the cutting edge of nutritional research and manufacturing expertise with unique scientific expertise designs that help to incorporate more than 200 distinct and highly effective nutritional components from more than 30 areas of nutrient classification and supporting more than 20 primary and important functions in the body, all into one dynamic formula. The New Source of Life Gold Adult Gummies deliver the power of Source of Life Gold in a new, convenient, delicious, fun and nutrient-packed gummy.

SINGLE VITAMIN

Super Daily Vitamin D3 by Carlson Laboratories

Carlson Super Daily D3 makes getting your vitamin D easy by providing a full 1,000 IU dose of vitamin D3. Not only does vitamin D promote calcium absorption, which supports healthy bones and teeth, research has revealed even more benefits including supporting: a healthy immune system, a healthy mood, and promoting muscle strength. Each bottle of Carlson Super Daily D3 is also available in 400 IU doses for babies and kids as well as 1,000, 2,000 and 4,000 IU strengths for adults.

SPECIALTY & HERBAL SUPPLEMENT CATEGORY

ACIDOPHILUS, PROBIOTIC OR ENZYME

Ultimate Flora Senior Formula 30 Billion by ReNew Life

Ultimate Flora Senior Formula 30 Billion from ReNewLife is a high-Bifido, oncedaily maintenance probiotic for adults age 50+. It contains 30 billion live probiotic cultures per capsule and 10 beneficial probiotic strains (18 billion Bifidobacteria/12 billion Lactobacilli). Delayed release capsule technology protects probiotics from harsh stomach acid and potency is guaranteed until expiration, not just at time of manufacture.

FIBER/INTERNAL CLEANSER SUPPLEMENT

CleanseSmart by ReNew Life

While many cleansing products focus primarily on the colon, CleanseSmart supports all seven channels of elimination, including the colon—and the liver—the body’s most important detoxification organ. ReNew Life’s CleanseSmart is an advanced 30-day, two-part, total-body internal cleanse that is formulated with more than 20 natural herbs with nine deepcleansing herbal extracts to help eliminate waste and toxins and restore digestive regularity. In addition, CleanseSmart contains no fillers, binders or added artificial ingredients.

GREEN FOOD SUPPLEMENT

Green Vibrance by Vibrant Health

Green Vibrance was first formulated in 1992 and has been leading the way for more than 20 years. This comprehensive formula of effective potencies is now at Version 14 and contains 73 ingredients, including 25 billion probiotics per serving.Green Vibrance is a daily superfood supporting the four foundations of health: nutrition, digestion, circulation and immunity with additional benefits to all body systems.

HERBAL SUPPLEMENT

Curamin by EuroPharma (Terry Naturally)

Curamin works as an effective pain reliever.This product contains a super-absorption curcumin called BCM-95® that can be up to 10 times stronger than plain curcumin products, according to the company. Known for its ability to balance the body’s natural inflammation response, BCM-95 has been proven in published clinical studies to provide consistent and long-lasting effects. Curamin also contains the enzyme nattokinase that not only boosts healthy circulation, but has a direct impact on muscle pain via its ability to balance fibrinogen levels in the body.*

* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

HOMEOPATHIC REMEDY

Arnica by Boiron

Made from a natural active ingredient, Boiron’s arnica montana 30C pellets relieve muscle pain at the first sign—before it gets in the way. Arnica doesn’t just mask muscle pain. Instead, it works naturally with the body so you feel better faster.Try it for neck, back, shoulder and leg muscle pain; stiffness and swelling from injuries; and bruising. The traditional, melt-away oral pellets do not cause drowsiness or interact with other medications. They provide general systemic action for the whole body, while Arnicare Gel, Cream or Ointment provide local action. The pellets can be used safely in conjunction with the topicals for both internal healing action and external spot relief. The line offers a form for every preference.

EFA SUPPLEMENT: TIE

Omega Swirl by Barlean’s

Barlean’s revolutionized omega-3 nutrition with the creamy fruit smoothie taste of Omega Swirls.All natural Omega Swirls have zero sugar and are nine times more absorbable than standard fish oils. The Swirls are available in 100 percent organic flax oil or ultra-purified Fresh Catch™ fish oil, without the oily taste and texture, or hassle of swallowing large capsules. Flavors include Strawberry/Banana, Lemon Zest, Mango Peach, Piña Colada, Orange Creamsicle, among others.The Swirls are available in 8- and 16-oz. Bottles.

Ultimate Omega by Nordic Naturals

Nordic Naturals’ Ultimate Omega®, the No. 1-selling omega-3 in the United States, is recommended by doctors and health care advocates worldwide for its quality and potency. With 1,280 mg total omega-3s per serving, it delivers more essential omega-3s than most other concentrates, for better results—and better value—in a smaller serving.

CHILDREN’S HEALTH SUPPLEMENT

Animal Parade by Nature’s Plus

Nature’s Plus’ Animal Parade children’s formula supplies the protection and nutritional assurance all parents seek for their children, along with the great taste and animal shapes that kids love. Each chewable tablet supplies 16 vitamins and eight minerals, as well as nature’s most healthful whole foods, including spirulina, carrot, broccoli, whole brown rice and spinach. Each bottle is packed with playful animal shapes and a luscious spectrum of delicious flavors. Combining the natural goodness of whole foods with a balanced profile of nutrients is what makes Animal Parade the complete dietary supplement parents and children love. Parents have an even bigger Animal Parade selection with xylitol-sweetened Animal Parade Sugar Free and Animal Parade GOLD, packed with even more nutritional goodness including Organic Gold Standard Whole Foods and a wide selection of Animal Parade specialty formulas.

JOINT/BONE SUPPORT

Bone Strength Take Care by New Chapter

Many people think that all calcium supplements come from the same place. The truth is that the most common form of calcium supplement today is derived from limestone rock. Bone Strength Take Care is different, formulated with a plant-based calcium called red marine algae (Lithothamnion). Because the body needs more than calcium alone, Bone Strength is also formulated with TargetCal®, a proprietary blend of vitamins K2 and D3 designed to support healthy calcium absorption and utilization. TargetCal provides wholefood-sourced Vitamin K (MK-7), the most active form of vitamin K. This key nutrient helps put calcium into our bones where we need it.* TargetCal also delivers vitamin D3 that is important for calcium absorption.* Delivered in an easy to swallow slim tablet and as a whole food, Bone Strength is easy to take.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

PET HEALTH SUPPLEMENT

Omega-3 Pet by Nordic Naturals

Omega-3 Pet™ from Nordic Naturals is an excellent source of the omega-3 fatty acids EPA and DHA for your dog or cat. It supports a healthy heart, joints, immunity, skin and coat and more. Omega-3 Pet is available in liquid and soft gels, which are great for traveling with your pet.

WOMEN’S HEALTH SUPPLEMENT: TIE

Evening Primrose Oil by Barlean’s

Evening Primrose Oil is highly prized for its high content of a special fatty acid called gamma-linolenic acid (GLA). Ordinarily, GLA is created in the body from dietary essential fatty acids such as those found in flax oil.However, in some people GLA is not adequately produced in the body.Barlean’s Evening Primrose Oil offers a direct source of GLA for these individuals. In addition, Evening Primrose Oil is highly prized by women who strive for: clear, smooth skin,* lustrous hair and strong nails,* hormonal balance* and a balanced mood.*

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

E FEM by Nature’s Plus

Nature’s Plus offers E FEM and Ultra E FEM. E FEM is a natural, patent-pending formula infused with the essential nutrients that stimulates and balances a woman’s body chemistry for a more youthful and vibrant sense of well-being.

MEN’S HEALTH SUPPLEMENT

T MALE by Nature’s Plus

The monumental success of Nature’s Plus’s T MALE, T MALE Liquid and Ultra T MALE is no surprise given that millions of men experience testosterone declines of 10 to 30 percent or more. By supporting healthy natural testosterone production, T MALE naturally supports muscle strength, endurance and stamina, rejuvenated energy levels, better sex drive and performance, enhanced mood, healthy brain function, better sleep and overall health. T MALE is the safe and natural way to boost testosterone levels, the way nature intended.

NEW SPECIALTY HERBAL SUPPLEMENT PRODUCT

Extinguish by MegaFood

MegaFood’s Extinguish’s key ingredients have been tested to support a healthy inflammatory response.Extinguish includes turmeric (95 percent curcumin). Turmeric has been used safely and effectively in ayurvedic and Chinese medicine for its body protective properties. Black pepper extract is also included to increase turmeric’s bioavailability and holy basil extract for its stress relieving benefit. The formula is unique in that it includes MegaFood’s proprietary fruit phenolic and vitamin C blends, made with the company’s one-of-a-kind Slo-Food process to deliver authentic nourishment. Extinguish is available in three sizes: 60-, 90- and 120-tablet bottles.

SPECIALTY COMBINATION FORMULAS

JOINT/BONE/SUPPORT COMBO PRODUCT

Extra Strength Glucosamine Chondroitin MSM with Ester-C by Solgar

Solgar® Extra Strength Glucosamine Chondroitin MSM with Ester-C® Tablets is ideal for anyone seeking extra nutritional support for their cartilage and joints.* This formula is specially designed to nourish your joints and cartilage and provides a lubricating factor and helps maintain flexibility, mobility and comfortable movement.* It also contains Ester-C to support joint health by helping to maintain enzymes necessary for collagen formation in their active state.*

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

* *Individual results may vary.

DIGESTIVE SUPPORT COMBO

Digest Gold with ATPro by Enzymedica

Formulated with synergistic ingredients to promote optimal digestion, one capsule of Enzymedica’s Digest Gold per meal is typically sufficient to address common digestive complaints.* Featuring Enzymedica’s Thera-blend™ technology, the enzymes in Digest Gold are effective throughout the entire digestive system, ensuring complete digestion.*

Digest Gold is now supercharged with ATPro™ technology, Enzymedica’s exclusive blend of critical nutrients that provide ATP and enhance ATP production.* A proprietary combination of ATP, CoQ10, magnesium citrate and alpha lipoic acid, may promote nutrient absorption, improve Hcl availability and decrease the energy demand of digestive processes.* Digest Gold now contains 300,000,000 LCUs of ATP per capsule.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

BRAIN SUPPORT COMBO FORMULA

Prevagen by Quincy Bioscience

Quincy Bioscience’s brain health supplement is the only one to contain the breakthrough ingredient “apoaequorin,” a protein originally discovered in jellyfish and shown in clinical studies to improve memory.* During the aging process, there is a reduction in proteins that support the brain. Apoaequorin supplements these proteins during the natural process of aging and can help with mild memory problems associated with aging, the company stated.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

DIET/WEIGHT-LOSS COMBO FORMULA: TIE

Pure Green Coffee Bean With GCA by Bio Nutrition Inc.

Bio Nutrition Inc.’s Pure Green Coffee Bean With GCA 800 mg per capsule contains 50 percent chlorogenic acid. Studies have shown that chlorogenic acid found in green coffee bean extract may contribute to healthy weight loss and promote general health.* Bio Nutrition’s Green Coffee bean extract is made without cellulose and silica.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Garcinia Cambogia by Genesis Today

Genesis Today’s Garcinia Cambogia contains 60 percent hydroxycitric acids (HCA), extracted from the rind of the fruit. This Asian superfruit contains a wealth of nutrients, including HCA, which is a natural compound believed to support healthy weight management. The company then combines it with calcium, potassium, chromium and a touch of black pepper extract and package it in a vegetarian capsule for easy absorption.*

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

ENERGY COMBO FORMULA

EnergyPlus by Pure Essence Labs

EnergyPlus™ reflects the holistic reality that the body can produce abundant energy only when all its systems— and all their cells—work in perfect harmony. Through its blend of spirulina and superior herbs, EnergyPlus provides premade energy, and also increases cellular efficiency so that they can make more energy of their own. The result is clean, clear energy that you’ll feel within minutes, and that lasts for hours (the kind of energy you enjoyed as a child). Because EnergyPlus improves the functions of cells in every organ system and the blood, it not only increases energy, but builds health in general. Thus, it supports immunity, enhances mental focus and sleeping patterns, improves the hair, skin and nails, etc.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

HEART/CARDIO SUPPORT COMBO

Red Yeast Rice by NOW Foods

Red yeast rice has been used by Asian traditional herbalists since approximately 800 AD.Produced by fermenting red yeast (Monascus purpureus) with white rice, red yeast rice is commonly used in cooking applications to enhance the color and flavor of foods; Peking duck is an example of the coloration and flavor imparted by red yeast rice. NOW® Red Yeast Rice is carefully produced to avoid the presence of citrinin, an unwanted by-product of the fermentation process. NOW Red Yeast Rice delivers the natural nutrient profile found in genuine whole foods. Made with organic red yeast rice, it is a vegan/vegetarian product.

SEXUAL FUNCTION COMBO FORMULA

T MALE by Nature’s Plus

The monumental success of Nature’s Plus’ T MALE, T MALE Liquid and Ultra T MALE is no surprise given that millions of men experience testosterone declines of 10 to 30 percent or more. By supporting healthy natural testosterone production, T MALE naturally supports muscle strength, endurance and stamina, rejuvenated energy levels, better sex drive and performance, enhanced mood, healthy brain function, better sleep and overall health. T MALE is the safe and natural way to boost testosterone levels, the way nature intended.

IMMUNE COMBO FORMULA

Wellness Formula by Source Naturals

A signature Source Naturals product, Wellness Formula goes beyond other immune support products to bring balance to interrelated body systems critical to seasonal wellness. Its advanced Bio-Aligned™ formula combines important vitamins, herbs and nutraceuticals to deliver comprehensive immune, respiratory, stress and antioxidant defense support.*

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

NEW SPECIALTY COMBO FORMULA RODUCT: TIE

Brain Elevate by NOW Foods

NOW® Brain Elevate™ is scientifically formulated to support cognitive function providing maximum support and nourishment to cerebral functions.Two of its primary components, Huperzine A and RoseOx®, are known respectively for their neuroprotective and free radical scavenger activity.*

Formulated with Ginkgo biloba, phosphatidyl serine and glutamine, Brain Elevate is synergistically balanced for optimal results.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Anxiety Free By Ridgecrest Herbals

Anxiety Free is a powerful formula to help manage stress and anxiety.The ingredients in Anxiety Free have been shown to help: increase calm and well-being, relieve stress and tension and reduce fatigue and irritability. Anxiety Free is a complex blend of herbal and nutritional ingredients that includes Sensoril (a patented ashwagandha extract), L-theanine, GABA, eleuthero, lemon balm and holy basil as well as other ingredients to provide complete system support to lift mood and soothe anxiety.

SPORTS NUTRITION CATEGORY

FUNCTIONAL BEVERAGE

Sport Performance Protein by Vega

A complete multi-source, plant-based protein featuring BCAAs and glutamine, Vega Sport Performance Protein is formulated to improve strength, build and repair muscles and reduce recovery time post-workout.Formulated by Brendan Brazier, professional Ironman triathlete and best-selling author on performance nutrition, Vega Sport Performance Protein is 100 percent plant-based, free from dairy, gluten and soy, contains no artificial flavors, colors or sweeteners and is available in Vanilla, Chocolate and Berry flavors. Take Vega Sport Performance Protein within 90 minutes of your workout or throughout the day to meet your individual protein needs to recharge and repair so you can do it all again, sooner. For optimal results, use in conjunction with Vega Sport Recovery Accelerator.

MUSCLE ENHANCEMENT

Extreme Edge by Bluebonnet

Bluebonnet’s Extreme Edge® offers extremely pure and effective products designed for bodybuilders and strength/resistance-trained athletes, as well as endurance athletes and even weekend warriors. Its core nutritional regimen, designed to take before, during and after training— Pre Workout, Carbo Load and Post Workout are Certified for Sport by NSF. EXTREME EDGE products pack a clean punch, free of more than 165 substances banned by major professional and collegiate sporting authorities (e.g., NFL, MLB, NCAA among others), making them safe for bodybuilders and athletes to take while providing all of the necessary nutrients they need for optimal muscle building, refueling and recovery.Extreme Edge is available in multiple natural flavors, sizes and single-serving packets.

LIQUID AMINOS

Amino Fuel Liquid by Twinlab

Amino Fuel delivers high-quality protein in its most usable, easily digested form. Packed with 15 g of protein consisting of a fast-absorbing mix of branched-chain, peptide-bonded and free-form amino acids per serving, Amino Fuel helps maximize muscle growth and optimize protein synthesis. It also contains B-complex vitamins, energizing complex carbohydrates and pure crystalline fructose.

WEIGHT GAINER

Weight Gain by Naturade

Weight Gain is an all-natural, nutrient-dense food formulated to help magnify caloric intake and gain weight fast. It provides balanced nutrition with 10 g of protein per serving plus no added sugar, no aspartame and no artificial ingredients. Naturade is used by bodybuilders and athletes, but is also recommended by doctors for therapeutic weight gain and recovery.

SPORTS NUTRITION BAR

Quest Bar

Every Quest Bar has at least 20 g of protein, four to seven active carbs and zero junk ingredients.

PROTEIN POWDER

RAW Protein by Garden of Life

Unlock the nutritive power of living seeds and grains with RAW Protein from Garden of Life—a certified organic, RAW, vegan protein powder. Featuring 13 RAW and organic sprouts, RAW Protein is an excellent source of complete protein, providing 17 grams, or 33 percent of the daily value, plus all essential amino acids. RAW Protein contains Vitamin Code® fat-soluble vitamins and supports digestive health and function with live protein-digesting enzymes and powerful probiotics.*

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

NEW SPORTS NUTRITION PRODUCT

Extreme Edge 100% Pure Whey Protein Isolate by Bluebonnet

Bluebonnet’s Extreme Edge 100% Pure Whey Protein Isolate is a revolutionary muscle building and amino acid replenishing formula that delivers 26 grams of pure, microfiltered whey protein isolate, making it one of the most effective whey protein products on the market. Plus, this NSF certified for Sport formula is fast acting, meaning its essential amino acids, such as BCAAs, are easily and readily available in the body for immediate use to aid in muscle recovery.

NATURAL MEDICINE CATEGORY

NATURAL ALLERGY/HAY FEVER REMEDY

Allercetin by Source Naturals Allercetin from Source Naturals is a formula of natural homeopathic compounds that work together to support the body’s respiratory system, sinuses and mucous membranes. Allercitin calms the body’s immune response to the common triggers for hay fever and offers comprehensive relief for eye, nose, throat and sinus immune response.

HEADACHE REMEDY

Feverfew Standardized Extract by Nature’s Way

Nature’s Way’s premium Feverfew Extract (Tanacetum parthenium) contains 0. 7 percent parthenolide.

NATURAL COLD/FLU REMEDY

Oscillococcinum by Boiron

For more than 65 years, families have relied on Oscillococcinum® the moment they feel achy or run down to nip flu-like symptoms in the bud. Growing in popularity is the latest addition to Boiron’s Oscillo® line—a family-size package.This 30-dose unit encourages consumers to take quick action against early symptoms and provides added value for retailers. Clinical studies show Oscillo reduces the duration and the severity of flu-like symptoms such as fatigue, headache, body aches, chills and fever. It works naturally without causing drowsiness, and it won’t interact with other medications.That’s why doctors and pharmacists recommend it in more than 50 countries throughout the world.

NATURAL INDIGESTION REMEDY

Chewable Super Papaya Enzyme Plus by American Health

When your customers look for an advanced level of support to help with inefficient digestion*, just pass the papaya from American Health. The company’s Chewable Super Papaya Enzyme Plus is the perfect “after meal” supplement ® to help promote and maintain daily digestive health.* American Health’s digestive aid combines the finest quality of delicious, freshly ripened papaya fruit with 100 percent natural enzymes including papain, amylase and protease—enzymes that aid in the digestion of proteins and carbohydrates while encouraging proper nutrient absorption.* In addition, peppermint and chlorophyll help reduce bad taste and sweeten breath.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

NATURAL SLEEP REMEDY

Melatonin by NOW Foods

Melatonin is a potent free radical scavenger naturally produced in the pineal gland and present in high amounts in the gastro intestinal tract. It is involved in many of the body, brain and glandular biological functions, including regulation of normal sleep/wake cycles, regulation of the immune system and maintenance of a healthy gastrointestinal lining.* NOW Foods’ Melatonin is available in a variety of potencies and delivery systems: liquid, tablets, caps or chewables in 1, 3, 5 and 10 mg strengths.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

NEW NATURAL REMEDY

Garcinia Cambogia Extract With HCA by Bio Nutrition Inc.

Bio Nutrition Inc. offers Garcinia Cambogia Extract with HCA 60 vegetarian capsules. Garcinia cambogia extract supports appetite control and boosting the metabolism without caffeine.It also may assist with the maintenance of health glucose levels.* Bio Nutrition uses the finest quality garcina cambogia extract in an easy to swallow vegetarian capsules.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

SUPPLIER MERCHANDISING SUPPORT CATEGORY

BEST SUPPLIER-PROVIDED DISPLAY

AgeLoss by Nature’s Plus

Nature’s Plus not only takes great pride in the manufacturing of high-quality, cutting-edge formulations, the company is also very proud of the innovative, attention- grabbing merchandising materials to help retailers sellthrough Nature’s Plus products.The high impact, premium grade, visually stunning, customer stopping, rotating product line AgeLoss display is no exception and complements the company’s Vitamin Retailer 2014 Best New Products recognition for the AgeLoss product line.

BEST COMPUTERIZED POINT-OF-SALE SYSTEM

Catapult by ECR Software Corporation

This marks the fourth consecutive year, and fifth year overall, that ECRS’s retail automation solution, CATAPULT, has taken top honors in this category. ECRS serves hundreds of natural products retailers with its front-to-back retail automation suite helping them achieve greater productivity in areas such as inventory management, supplier communications, data analysis, and customer experience. In turn, ECRS customers have reported higher profits and year-over-year growth.

BEST ADVERTISING SUPPORT DISPLAY, BEST PRODUCT PACKAGING DISPLAY, BEST SHELF TALKER & BEST SALES AND SPECIALS

Garden of Life

Garden of Life prides itself on maximum support at the retail level. The company likes to offer a variety of merchandising options to maximize its promotions and allow for individual store customization. Garden of Life’s eye-catching materials help to grab attention as well as educate on the products.

BEST HANDOUT/BAG STUFFER & BEST SUPPLIER PRODUCT LITERATURE

EuroPharma (Terry Naturally)

EuroPharma has a wonderful team that works every day to find ways to best communicate the benefits of natural health. The company is passionate about this industry and believes that the first step to improving the health of America is to relay compelling and scientifically valid information upon which both customers and consumers can base their decisions.

1 Comment on 2014 Vity Awards Winners

  1. A quote from Enzymedica official PRESS RELEASE: “This is the eighth consecutive year that Digest Gold has been awarded a coveted Vity,” says Scott Sensenbrenner, Enzymedica’s CEO. “We thank our retail partners for the tremendous support that has lifted Digest Gold to become America’s best-selling digestive enzyme formula.”

    Congrats to Enzymedica and to all the Vity 2014 Winners!

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