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2014 Product Sales Training Manual

 

Ever wish you and your staff could have more one-on-one time with sales representatives from the top companies serving the natural products industry? Finding out how to anticipate and answer customer questions while gaining a deeper understanding of the products you’re carrying (or thinking of carrying) on your shelves? That’s what Vitamin Retailer sought to deliver with its 2014 Product Sales Training Manual.

We provided each company in this special section with an opportunity to address retailers directly with insight about their top product(s) and tips for selling them. We recommended that submissions be conversational—the way a rep would handle in-store training—while providing concrete information about the company (i.e., history, research efforts, quality assurance measures, etc.) and its products/line (i.e., merchandising tips, potential customer questions/interactions, dos and don’ts retailers should keep in mind when advising customers, etc.).